Jack in the Box cooks up stupid new dance
If the chicken dance ever had a trace of cultural dignity, I think we can safely say it's been flushed down the commode by this Jack in the Box ad for the Mini Buffalo Ranch Chicken Sandwich. I suppose you have to give the advertising team credit for turning such an obnoxiously long product name into an unshakable earworm. And there seems to be quite a bit of YouTube evidence that this dance is, in fact, sweeping the nation. It's been attempted by a few kids, Jack in the Box's interactive marketing team and at least one stormtrooper with a girlfriend soundly out of his league.
—Posted by David Griner
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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