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It’s nice, if odd, to see a beer that prides itself on its low alcohol content. Indeed, these ads from JWT Singapore make the point that what Coopers light beer may lack in punch (it’s “only 2.9% alcohol”), it makes up for in preventing ill-advised late-night trysts. The campaign just won a bronze Press Lion at Cannes. See the full ads here and here.
—Posted by David Kiefaber
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