Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The characters in DDB Stockholm’s McDonald’s commercials tend to find themselves in rough spots. When they’re not suffering from wrenching nightmares, they’re having to choose between McDonald’s french fries and Wile E. Coyote-style death plunges while hanging precariously off the sides of cliffs. For the guy shown here, it’s a difficult but ultimately obvious decision.
—Posted by Tim Nudd
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in