Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What's with the sudden mania for trippy food ads? I was just coming down from that Friendly's commercial when Hershey blows my mind with it’s “Pure Hershey’s” campaign. How “pure” is your chocolate, Hershey? How pure is this rock, man? Sorry, I was watching an old Starsky & Hutch. Arnold teamed with Aardman Animations, the Wallace & Gromit people, to craft the ad, which is way more visually dynamic than Friendly’s “Ice Cream World”—sort of like comparing upscale Cartoon Network fare to campy ’70s Saturday morning TV.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in