It's always clear skies with Malibu rum radio | Adweek It's always clear skies with Malibu rum radio | Adweek
Advertisement

It's always clear skies with Malibu rum radio

DJ Bernhard and MC Wonder Full are having way too much laid-back, Caribbean-style fun in Malibu rum's tongue-twisting "Radio MaliBoom Boom" campaign by Publicis in London. The multifaceted push features a real Barbados-based Internet-radio station starring the DJs and all manner of social-media outreach. In this spot, Bernhard forecasts sunny weather throughout the world, even where it's raining or nighttime, explaining that he's not overly concerned with "details." I guess that counts as truth in advertising, because after a few Malibus, people do tend to let life's finer points slide. They might even say stuff like "Gimme another MaliBoom Boom" when ordering the next round. MC Wonder Full seems a bit confused. He says they work for "a non-commercial radio station." Excuse me, but unless I'm missing something, isn't the whole thing one big ad?

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement