Italy All Worked Up Over Renault's Lesbian Ad | Adweek Italy All Worked Up Over Renault's Lesbian Ad | Adweek
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Italy All Worked Up Over Renault's Lesbian Ad

Twingo

For some reason, Italians are so shocked by this lesbian-themed Renault spot from Publicis, they've gotten it banned (mostly) from the airwaves. This is silly, as it's pretty tame—the women don't even kiss, for one thing. Daniele Tranchini of Publicis in Milan says: "We wanted to create an advert that was original, enjoyable and at the same time not vulgar, and I believe we have achieved that. What is clever is that you think the advert is going one way but in the end it goes another—it's great, don't you think?" I wouldn't say great. Fortnight Lingerie's CPR classes—now, those are great.

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