Italian child-abuse PSAs truly heartbreaking


McCann Milan is behind these eerie new ads for Casa do Menor in Italy. The print ad (see the full version here) shows a girl covered in hands—a favored image in lots of PSA campaigns lately, serving as a metaphor for everything from AIDS to Parkinson's disease. The companion spot below is truly harrowing, showing a boy struggling for normalcy as he carries a dying version of himself through his daily life. Rough stuff, on a par with that German sexual-abuse ad with the slithering snake. Via Animal.

—Posted by Tim Nudd

Previously on AdFreak:
The slithering dread of sexual abuse lingers

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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