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McCann Milan is behind these eerie new ads for Casa do Menor in Italy. The print ad (see the full version here) shows a girl covered in hands—a favored image in lots of PSA campaigns lately, serving as a metaphor for everything from AIDS to Parkinson's disease. The companion spot below is truly harrowing, showing a boy struggling for normalcy as he carries a dying version of himself through his daily life. Rough stuff, on a par with that German sexual-abuse ad with the slithering snake.
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