It’s the weekend. Let’s get back to work. | Adweek It’s the weekend. Let’s get back to work. | Adweek
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It’s the weekend. Let’s get back to work.

Hamptons Summer in the Hamptons. It’s fun. It’s sexy. It’s where spoiled publicity princesses mow down pedestrians who get in their way. And where high-powered New Yorkers go for the weekend to get away from the pressures of work. Or it’s supposed to be. Of course, some people never tire of work, or of thinking about the issues that preoccupy their industries. And that’s just what a couple of Manhattan-based PR guys—Ronn Torossian of 5W Public Relations and Joseph Anthony of Vital Marketing—are counting on. They’ve just launched a series of roundtable discussions and networking events to take place in East Hampton featuring luminaries from the worlds of entertainment, sports and business, which of course Torossian and Anthony spend most of their waking hours promoting. But don’t expect to able to just waltz right through the front door of the “super-luxurious house” (shown here, according to the e-mail we got) and start dialoguing. Invitations are hard to come by, Torossian tells Newsday. “You have to be culturally relevant in your space,” he says. OK, that leaves out about 99.9 percent of the people I pal around with. “The people we are targeting run major American companies” or are entertainers, he says. And for those who question whether the Hamptons is the proper setting for such weighty talks, Torossian responds, “Today’s big business is not just done at the boardroom. ... I don’t know the difference between business and personal.” Poor bastard.

—Posted by Steve McClellan

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