It’s a subscription card. It won’t hurt you

People overreact to inconsequential events. I knew that. Richard Carlson wrote all about it in his 1997 book, Don’t Sweat the Small Stuff … and It’s All Small Stuff: Simple Ways to Keep the Little Things From Taking Over Your Life. (One thing I can’t stand is book titles that take longer to read than the book itself, but that’s another story.) Still, I had no idea that the most innocuous marketing techniques could provoke incredibly idiotic responses.