It’s one, two, three Buds you’re out ...
Major League Baseball teams often remind fans to “drink responsibly.” It’s a common refrain on ballpark public-address systems and team Web sites and scorecards. So, is there any conflict or irony in licensing MLB logos to Anheuser-Busch for especially prominent display on Budweiser bottles? The league says it’s smart marketing—a way to connect the Bud brand to the hometown club. Besides, as a Red Sox official explained to the Boston Herald, as long as kids aren’t targeted, there’s no problem. Since we all know baseball holds no appeal whatsoever for kids, it’s hard to find fault with that argument.
—Posted by David Gianatasio
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- FTC May Not Be Done With Google Yet
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Ad of the Day: Dodge
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- What If Arrested Development Were Coming Back on YouTube?
- Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







