It’s OK If Your Mom Is Completely Overbearing, So Long as She Feeds You Taco Bell

Smothering mothers serve Smothered Burritos

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Everyone knows the smother mother. She drowns you in unwanted attention and unsolicited advice—popping up where she shouldn’t, like at your office meetings, or when you’re in the shower. But not everyone knows the Smothered Burrito, new from Taco Bell. The brand’s latest ad from Deutsch LA encourages you thirtysomethings who are still living at home to forgive your obnoxious mom if she bribes you with Taco Bell. (Presumably, she’ll be standing by with a bottle of Pepto-Bismol, too.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in