Isn't it time to retire the infomercial parody? | Adweek Isn't it time to retire the infomercial parody? | Adweek
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Isn't it time to retire the infomercial parody?

There's no doubt that cheesy infomercials are quite funny. Look at the popularity of the Snuggie or the outpouring of interest following the demise of Billy Mays. But really, how many advertisers must go the tired route of running fake-infomercial spots? Fred Willard is getting a second career out of it. Microsoft rented him for the Bingathon that ran on Hulu, and then he did a similar act for FedEx, as seen above. Below are three other examples: Colgate channeled the Slap Chop for its Wisp toothpick thing. Subaru is picking up the conceit with its "Outback Detergent" ad, as is Bud Light with the "Tailgate approved" stuff. It might be time for a break. Why not spoof cheesy local TV spots? Start with the Carmel Car Service ladies.

—Posted by Brian Morrissey

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