'Iron Man 2' blasts off cool interactive trailer
Here's a slick twist on the age-old movie preview: an interactive Iron Man 2 trailer that features photo galleries, behind-the-scenes clips and more. The core video is the same one you've probably already seen a few times, but as it progresses, you're given access to bonus content such as character profiles. Considering how trailers are more often focused on form than function, this is a nice way of giving you a little more backstory. Avatar also had an interactive trailer, but it required a software download and had an interface that was clunky by comparison. To be sure, the Iron Man 2 widget also has room for improvement, but that's just one more reason I expect we'll be seeing more and more of these interactive trailers as blockbuster season draws near. Via the Los Angeles Times.
—Posted by David Griner
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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