Intel Wonders What You Would Do for a Free Ultrabook

Intel recently created installations worldwide titled The Temptations that tempted people to do silly or time-consuming things in public to win an Intel Ultrabook. This "What would you do for a Klondike bar?" type of public exhibitionism is an excellent way to draw attention to your product in a crowded space. But Intel didn't stop at one outdoor gimmick—it did a whole series. In Thailand, home of Muay Thai kickboxing, the "Powerful Temptation" challenged people to punch a pad to unlock the notebook, and the "Persistent Temptation" gave the computer to the 9,999th person to ride an escalator one day.