Intel bows under pressure, pulls ad | Adweek
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Intel bows under pressure, pulls ad

Intelad When ads are pulled, the criticisms can often seem a little hypersensitive or overly serious. But it’s hard to blame folks who had a beef with a recent Intel magazine ad from McCann featuring six dark-skinned athletic men bowing before a smarmy white guy. Yes, they’re supposed to be metaphorical sprinters ready to tear ass around your workstation or something. But come on. After taking a drubbing from Gawker Media and their always-charming commenters, Intel has apologized and yanked the ad. One bright note is that Intel had the guts to apologize in blog format, sparking a hearty new round of debate on their own turf. Personally, I agree with the commenter who noted that if these guys really are sprinters, they “appear to be awaiting the starting gun, at which time they will smack heads so hard that all their ‘processing’ ability and speed will come to a dead halt.”

Posted by David Griner

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