Insurance Ad Promises Coverage for Cars Sliced in Half by Lightsabers | Adweek Insurance Ad Promises Coverage for Cars Sliced in Half by Lightsabers | Adweek
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Insurance Ad Promises Coverage for Cars Sliced in Half by Lightsabers Hey, you never know

Lots of insurance policies promise protection from unexpected mayhem. Only DBS in Singapore claims to cover cars sliced in half by lightsabers. And to advertise that promise, Tribal DDB put together quite the eye-catching display: an actual car cut in half and lying in a parking spot. A QR code on the car led curious passersby to the video below, showing a couple of dudes horsing around with lightsabers and precipitating the accident. The footage appears to have been captured by an in-camera, which is part of the ad's offer: Those who sign up for DBS insurance by the end of the year will get a free in-car camera worth $129. The advertiser is promising two more stunts in the coming weeks. Hopefully one of them will show a car waiting snug inside a Tauntaun for a tow truck after breaking down. Credits after the jump.

CREDITS
Client: DBS
Creative Agency: Tribal DDB Singapore
Media Agency: MPG Singapore
Chief Creative Officer: Neil Johnson
Creative Director: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Photography: Allan Ng
Producer: Michelle Tan
Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng
Production Company: CRITICA
Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo

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