Instagram Refreshes Logo, Becoming Instagram Instead of gnstagram | Adweek Instagram Refreshes Logo, Becoming Instagram Instead of gnstagram | Adweek
Advertisement

Instagram Refreshes Logo, Becoming Instagram Instead of gnstagram Designer Mackey Saturday explains

Instagram has a new logo, and it's lovely. In particular, the "I" at the beginning looks more like an "I," but the company kept a script-style font (a nod to the brand's love of all things nostalgic) and generally cleaned it up a bit. Designer Mackey Saturday worked with Instagram on it, and explains more here:

I had the opportunity to work with the fantastic team at Instagram to create their new logo. It has been a long time coming, and I'm honored to share the result with you. It was always essential that the design maintained everything that we've all grown to know and love about Instagram while creating a logotype that was more refined, durable, and that positioned the brand for expansion. Looking to the past to inspire the future, the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape.

Some more images from Mackey after the jump.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Instagram, Logos
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS