Insecticide saves Houston from jumbo bugs | Adweek Insecticide saves Houston from jumbo bugs | Adweek
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Insecticide saves Houston from jumbo bugs

Black-flag

Gigantic red ants swarming a Houston building as crowds look on from below? Sounds like a typical day in buggy, sweltering Texas. But ad agency Marcus Thomas insists it's an outdoor projection promoting Black Flag insecticide. Why don't they make giant-bug movies in Hollywood anymore? Seeing Ashton Kutcher mangled by humongous ants is something we could all enjoy. Black Flag used the local Veteran's Administration Building for its display, and the images of ants tossing half-devoured vets from the windows was a neat touch. OK, that doesn't happen, but it would've been compelling. A giant aerosol can does spray its deadly contents at the end. Hopefully a few overgrown arthropods survived to make some more ads in Orkin's campaign.

—Posted by David Gianatasio

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