Infographic: Designing the Perfect Blockbuster Movie Poster | Adweek Infographic: Designing the Perfect Blockbuster Movie Poster | Adweek
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Infographic: Designing the Perfect Blockbuster Movie Poster The psychology behind the creative

You think you just randomly ended up in that movie-theater seat watching things explode? No, that was the end result of a meticulously crafted propaganda campaign by the movie studio, utilizing all the persuasive powers of graphic design—as wonderfully elucidated in the infographic below, from Colour Lovers, examining the posters from the top 10 blockbusters of 2011. There are lots of interesting tidbits—note the preponderance of sans serif fonts and all caps, and the various textures and sight lines utilized. Did these factors alone fill theaters? Of course not. It helped that almost all of these movies were sequels—expanding on the equity built up in previous ad campaigns. Via Fast Company.

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Topics: Design, Movies
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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