Advertisement

An indie-music hit, via Adidas and iTunes

KarenoSchmaltzy teen dramas like The O.C. and Everwood may have taken over from commercials as the best vehicle to launch “indie” rock—but Adidas is proving that ads can still do the job. TBWA\Chiat\Day’s hipper-than-thou “Hello Tomorrow” Adidas_1 spot (shown here), directed by Spike Jonze, features a man running in a dream (or something, we can’t quite figure it out, but we’re not that hip) and is set to a breathy track by Karen O of the Yeah Yeah Yeahs (doing her best to channel Cat Power) and Squeak E. Clean. The track is available exclusively on iTunes and has risen to No. 11 overall on the downloads chart, alongside Gwen Stefani and the Backstreet Boys. (It’s No. 5 on the alternative-music downloads list.) Might the TV spot/iTunes combo be the future for record labels trying to reach the masses? Hello tomorrow.

—Posted by Mae Anderson

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Anderson
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS