Incriminating Crap Lives Forever Inside a Toyota
Badillo Nazca Saatchi & Saatchi's "Letter" ad for Toyota Puerto Rico, in which a letter passes among all the previous owners of a used car, is a neat way to show how long Toyotas last. It's also one instance where the Kiss Me Deadly approach works. I do not want to read what that thing said. Based on that old woman's reaction, I can only assume it was some kind of graphic sex thing, and I am not kicking off Memorial Day weekend with that image in my head.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
