The incredible disappearing Kazaa | Adweek The incredible disappearing Kazaa | Adweek
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The incredible disappearing Kazaa

KazaaIt occurred to us recently that we never hear much anymore about peer-to-peer file-sharing service Kazaa, the latter-day Napster (well, latter-day illegal Napster, anyway). Now we may have discovered why: Traffic to the Kazaa Media Desktop site is down 71 percent year-on-year, according to February data from comScore MediaMetrix. And another Kazaa property, Kazaa Lite, shows a traffic decline of 40 percent. Overall, peer-to-peer sites dropped in traffic by 36.8 percent in the last year, the study says. That’s stunning, but it’s not crystal clear that all of that traffic is headed to iTunes and its competitors. The top 10 retail sites showed a sturdy but not mind-blowing 8 percent traffic gain over the same period, while the much-vaunted iTunes—and yes, you can peg AdFreak as a devotee—showed an increase of 2 percent in the last year.

—Posted by Catharine P. Taylor

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