The incredible disappearing Kazaa

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It occurred to us recently that we never hear much anymore about peer-to-peer file-sharing service Kazaa, the latter-day Napster (well, latter-day illegal Napster, anyway). Now we may have discovered why: Traffic to the Kazaa Media Desktop site is down 71 percent year-on-year, according to February data from comScore MediaMetrix. And another Kazaa property, Kazaa Lite, shows a traffic decline of 40 percent. Overall, peer-to-peer sites dropped in traffic by 36.8 percent in the last year, the study says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in