Ikea's 2013 Catalog Will Spring to Life Through New App | Adweek
Advertisement

Ikea's 2013 Catalog Will Spring to Life Through New App McCann crafts new experience for famed tome

Here's a cool teaser—Google-like in its folksy way of promoting a high-tech initiative—from McCann in New York promoting Ikea's upcoming print catalog and related iPhone/iPad app. (The narrator sounds like he should be reading "T'was the Night Before Christmas" or something.) The app interacts with the catalog to display short films and photo galleries, among other things, related to the merchandise. I can't shake the fear that Ikea is slowly becoming Mom's Friendly Robot Company, but this app looks hard to resist. The catalog ships in early August. The app, for Android phones and the iPhone, will be ready for download on July 31.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS