This Ikea Pop-Up Store Serves Breakfast in Bed to Lucky Londoners

Get a little closer to those bedroom products

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Last month, Ikea launched an online wedding service. Now, it's one step closer to offering the full honeymoon package, with a stunt that will bring breakfast in bed to guests of a temporary restaurant.

The furniture store is promoting its bedroom products with the Ikea Breakfast in Bed Cafe, operating this week in London. Reservations are available between 7 a.m. and 11 a.m., and 12 p.m. and 2 p.m. each day, with a menu the brand describes as a "classic Scandinavian breakfast" (what exactly that means—and whether it includes caviar—isn't exactly clear).

Germaphobes can rest assured that Ikea's staff will change the sheets between each sitting.

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