Ikea Just Made One of Its Loveliest Ads Yet About the Beauty of Everyday Life

Mother London's charming visions

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Ikea drives home the notion that little things mean a lot—and ultimately aren't so little—in "Wonderful Life," an evocative 90-second ad from Mother London.

We start with a young couple apparently painting psychedelic designs across the walls of a fantastical studio space back in the swingin' '60s.

In fact, they are doing no such thing.

It's quickly revealed that while the action may be taking place 45 years ago, they're really just painting the walls of their first apartment.

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