Ikea Goes Nuts With 365 Ads in 365 Days

Ikea asks: "How do you prove that the Swedish furniture store has so much to offer, you can tell something different about it every day?" Many's the night I've lain awake with that question burning in my mind. In Holland, the retailer is answering it by creating a brand-new ad every single day for a whole year. The first of the 15-second clips from ad shop Lemz launched last Sept. 1, and after 250 spots, Ikea claims a 6 percent uptick in "top-of-mind" awareness.