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The worst thing about going to the movies is having to sit upright for a few hours to watch the film. Everyone knows lying down is the ideal viewing position for anything on a screen—or anything at all, for that matter.
No stranger to putting dream-like imagery in its advertising, Ikea moves even more directly into the bedroom with its latest stunt.
Moviegoers in the Russian town of Khimki are being treated to quite a surprise this month.
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