Ikea Creates a Photo App That Lets You Take Only One Picture Ever

Bringing thoughtfulness back to the art form

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Ikea Belgium wants to save what it considers the dying art of photography … by creating an app that only lets users snap one picture. 

Titled "Klikk" (or "Click," in Dutch), it aims to force would-be photographers to focus carefully on composition, timing and light—rather than rattling off a bunch of shots, then picking the best one and using ready-made filters to smooth out the flaws. 

DDB Brussels designed the app to promote Ikea's 2016 Art Collection, a limited run of 11 posters featuring works by a range of professional photographers, including Mandy Barker, Bobby Doherty, Jill Greenberg, Annika Von Hauswolff, Chad Moore, Rankin and others.

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