Ikea Builds, Furnishes Tiny Apartments in Paris Metro | Adweek Ikea Builds, Furnishes Tiny Apartments in Paris Metro | Adweek
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Ikea Builds, Furnishes Tiny Apartments in Paris Metro People living in the homes for a week

To demonstrate how well it can furnish even the smallest space, Ikea built a couple of tiny apartments in a Paris metro station for five volunteers to live in for a week. This way, the public can bear witness to how effective Ikea's storage gear is, without the inherent fakery of a traditional ad campaign. Well, almost. After all, Ikea did build all the furniture before the volunteers moved in, which was a smart idea. Seeing angry people cursing and throwing things in frustration is common on American public transportation, but I'm not sure Paris could handle it.



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