Ikea Builds, Furnishes Tiny Apartments in Paris Metro People living in the homes for a week

To demonstrate how well it can furnish even the smallest space, Ikea built a couple of tiny apartments in a Paris metro station for five volunteers to live in for a week. This way, the public can bear witness to how effective Ikea's storage gear is, without the inherent fakery of a traditional ad campaign. Well, almost. After all, Ikea did build all the furniture before the volunteers moved in, which was a smart idea. Seeing angry people cursing and throwing things in frustration is common on American public transportation, but I'm not sure Paris could handle it.

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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