Iggy Pop left with little dignity after U.K. ad | Adweek Iggy Pop left with little dignity after U.K. ad | Adweek
Advertisement

Iggy Pop left with little dignity after U.K. ad

Iggy Pop's "Lust for Life" was used for many years (too many) in ads for Royal Caribbean. Now, the man himself, looking about 106 years old, struts his stuff shirtless in a U.K. spot for Swiftcover auto insurance. (Our sister blog BrandFreak wrote about the ad as well.) Now, Iggy going shirtless on stage at CBGB circa 1973 was cutting edge—perhaps unforgettable. Iggy going shirtless in 2009 in a commercial sets my teeth on edge, and it's unforgettable for all the wrong reasons. The guy looks like he just stepped out of a car crash! One he didn't quite survive. It's actually more unsettling than Johnny Rotten hawking Country Life butter in his bathrobe. They should team up for a tour. Sponsors would line up around the corner, unlike concertgoers, who would surely stay away in droves.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS