As if Tijuana weren’t colorful enough

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Flamboyant mayor Jorge Hank Rhon has given street vendors in Tijuana, Mexico, a choice: Wear goofy stuff or leave. A new weekend dress code for vendors has taken effect in a pedestrian mall and will gradually extend across the city. Some outfits include brightly colored ribbons as trim; others are emblazoned with the word Mexico from head to toe. The point of all this is to showcase the city’s melting pot of Mexican cultures, enabling tourists to “feel Mexico,” something apparently no longer guaranteed by simply visiting Mexico.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in