If Bond villains made marketing plans

I always appreciate new spins on marketing, but allow me to indulge my inner codger for a minute and say this: Some of these newfangled integrated campaigns are giving me a headache. Today’s example is Sony’s Byzantine effort to spread buzz about 24: The Game. I’ve watched this explainer video quite a few times, and here’s my best take on how this works: 1) Get an e-mail from Sony with a link to a video.