Ice Cube Gives L.A. Art Project Some Street Cred in Eames Spot | Adweek
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Ice Cube Gives L.A. Art Project Some Street Cred in Eames Spot Rapper draws on his architectural drafting past

Here's the most badass video you'll see today. It's Ice Cube giving a tour of modernist building design in Los Angeles, where he actually studied architectural drafting before breaking out as a gangsta rap star in the 1980s. The short film is one of several created by TBWA\Chiat\Day to promote Pacific Standard Time: Art in L.A. 1945-1980, a massive collaboration among a number of Southern California cultural institutions celebrating the birth of the L.A. art scene. Ice Cube focuses on his favorite L.A. landmarks, giving particular attention to the iconic mid-century Eames House. It's a nice mix of architectural education and signature Ice Cube commentary like, "This is going green 1949-style, bitch." Check out other videos by actor Jason Schwartzman and Red Hot Chili Peppers frontman Anthony Kiedis after the jump.



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