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'Ice Cream and Cake' tests limits of sanity

Say what you will about this brain-drilling new ad for Baskin-Robbins, but you have to be impressed by its ability to mention "ice cream and cake" 16 times in a 15-second spot. If the tune sounds familiar, that's because it's "the other song" by The Buckwheat Boyz, who penned the legendary Internet anthem "Peanut Butter Jelly Time." This is definitely one of those polarizing ads, with people either loving it enough to make it a ringtone or hating it enough to shoot their screens.

Posted by David Griner

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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