This ice-cream ad seems just a tad ungodly


A good rule of thumb when you're trying to figure out if your ice-cream ad is blasphemous: If it could be mistaken for the cover of a fetishistic, nun-themed adult movie, you've crossed a line. The Food Section was kind enough to alert us to this U.K. ice-cream campaign from Antonio Federici Gelato Italiano. The Advertising Standards Authority is investigating a tamer version of the ad, where the nun and priest have more clothes on—though the ad above is featured (along with some others) on the Federici Web site. The ASA's guidelines on blasphemy state that "linking sex or sexualized images with religion" and "portraying nuns in a sexual manner" is inappropriate. They won't debate for long over this one.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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