IBM Billboard Changes Its Color Based on Your Clothing

Is the company this responsive?

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

A billboard that changes color to match what I'm wearing? How have I managed to get along all these years without one? Now I won't have to look down at my shirt to figure out what color it is. Ogilvy Digital designed the interactive board as part of IBM's "Smarter Planet" campaign encouraging innovation in industry. The video below explains that the ad metaphorically "demonstrates the benefits of a smarter supply chain" by responding to customer preferences.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in