I’ll take the book proposal, hold the book

New York media types were abuzz last week when Women’s Wear Daily reported that Steve Florio was circulating a proposal for a book based on his days as an executive at Condé Nast—complete with bad-mouthing of erstwhile colleagues. Then, a report this Monday in The New York Times disclosed that Florio—abashed by publicity about the proposed book’s tell-all aspects—has decided not to write it after all. (Florio says that although he approved the text of the proposal, he didn’t write it himself.)