Hyundai Wows With Stunning 3-D Projection | Adweek Hyundai Wows With Stunning 3-D Projection | Adweek
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Hyundai Wows With Stunning 3-D Projection

Hyundai Accent 3D projection mapping

Hyundai has been going for the jugular with its ads lately, attacking the Honda Civic, substandard legroom and sheepish car buyers. But this outdoor execution from Kuala Lumpur, Malaysia, is really something else. It incorporates a real Hyundai Accent suspended on the side of a building as six HD projectors map a 3-D augmented-reality scene in which the Accent rides through a futuristic, computer-generated cityscape. It doesn't tell you much about the car, but boy is it sublime in size and scope. For more, see the making-of video after the jump.



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