Is Hyundai itself doing a bit of propaganda?

"Do compact cars run on gas or propaganda?" That's the question posed by Hyundai in this month's Wired. The full-page ad gets even more confrontational in the body copy, chastising the auto industry for failing to improve the average fuel efficiency of compact cars since the 1980s. (See the full ad after the jump—one of four Elantra ads in the issue.) Calling out your industry is easy. But is Hyundai willing to call out its competitors directly? Yep.