Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A two-year tussle between California cities Huntington Beach and Santa Cruz over the name “Surf City USA” has been resolved, with the U.S. Patent and Trademark Office issuing a permit to allow Huntington Beach to use the slogan on ads, T-shirts and whatever other beachy crap it pleases. Both towns have called themselves “Surf City” after the 1963 song by Jan and Dean. Huntington Beach applied for official recognition in 2004, really pissing off Santa Cruz, whose then-mayor, Mike Rotkin, appeared on cable access, playing his guitar and challenging Huntington Beach to a surf-off (which never happened).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in