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As if there were any doubt that McDonald's is the Dr. Frankenstein of fast food, this recent interactive outdoor effort from France seals the deal. Agency BETC set up a booth in Paris where people could graft their head shots on pictures of other people's bodies—with the results appearing on a digital billboard in a busy plaza in the La Défense district. (You could also save the images as posters.) The event was part of McDonald's ongoing "Come as you are" ("Venez comme vous êtes") campaign in France—a celebration of diversity and individuality that previously included a famous spot with a gay teenager.
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