Humans Celebrate Arrival of McDonald's Chicken Asteroid From Outer Space | Adweek Humans Celebrate Arrival of McDonald's Chicken Asteroid From Outer Space | Adweek
Advertisement

Humans Celebrate Arrival of McDonald's Chicken Asteroid From Outer Space A friendly interloper for a change

Whatever propaganda McDonald's Canada is spewing about the origins of the chain's food, McDonald's U.K. knows the real truth—it's cooked up on another planet and hurled Earthward, where humans embrace it with otherworldly fervor. At least, that's the story line in this wonderfully illustrated spot from Leo Burnett in London (and Blink directing duo Major Briggs) for new Chicken McBites, in which a McBite asteroid lands on Earth and is feted by the townspeople of a lucky burg.

Blink explains: "The spot tells the deliciously dramatic story of a crispy bite of chicken that crash-lands in a blue ballpoint world and becomes the next big thing, much to the delight of its citizens. … Major Briggs have taken the average person's napkin doodle up a few notches, adding a dash of whimsy and a mighty plot to make an intricately drawn universe that is brimming with clever details."

A timely spot it is, too. The menacing asteroid Apophis, some 886 feet across, is doing a flyby of Earth today. Apophis won't hit our planet this year, but scientists haven't ruled out a possible civilization-ending impact from it a few decades hence. If only it were made of chicken.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS