Humans with big cat heads invade Australia
Advertising's embrace of human beings with giant cat heads, which originated in Holland, has moved to Australia via this new Toyota Corolla work from Publicis Mojo in Sydney. According to the agency, the campaign "tells the story of a kitten headed hero who battles a gang of feral baddies" in an abandoned shopping mall, then scoots away in his sporty Corolla. "The ambitious production was a combination of very well rehearsed fighting sequences, and real, cuddly kitten heads." The campaign will play out online with an animated graphic novel in three pun-heavy parts: "9 Lives and Counting," "Landing on All Fours" and "The Sound and the Furry."
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
