Humans Are Their Own Worst Enemy in New Liberty Mutual Campaign

Hill Holliday celebrates humanity as 'imperfect creatures'

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Humans. We sure suck, always doing stupid, destructive stuff. Like walking into glass doors, squirting ketchup all over our dinner companions and dropping air conditioners from tall buildings through the roofs of vehicles parked below. That's just a small sample of the miscues that ruin cars, homes and property in Hill Holliday's latest effort for Liberty Mutual Insurance. TV spots broke this weekend during coverage of the London Olympic Games, along with digital ads and a Facebook app.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in