Terry "Hulk Hogan" Bollea's pending lawsuit against Cocoa Pebbles over its "Cocoa Smashdown" commercial (below) is interesting, because the Hulkster was billed at one time as "The Incredible" Hulk Hogan, until Marvel Comics caught wind of it. Other than that bit of irony, the only remarkable thing about this whole situation is how massively insecure Bollea must be to complain that the broad cartoon parody of himself in the ad (using a name, Hank Boulder, he had for about 10 seconds in the 1970s) "is shown humiliated and cracked into pieces with broken teeth." Post should have asked to use his likeness just to keep things on the up and up, but I doubt this will tarnish its brand any more than crappy cereals like Cocoa Pebbles already have. Just cut Hulk a check so he can pay his alimony on time and let us all get back to our lives.

—Posted by David Kiefaber