Huggies sees workplace full of big babies

This Huggies ad from JWT might have worked better if they'd dressed babies up in business clothes and let them toddle around to their heart’s content. As it is, it looks like someone put horse tranquilizers in accounts payable’s coffee machine. I also now have to picture an office full of thirtysomethings wearing Huggies because they’ve lost bladder and bowel control as well as equilibrium. Was this the inspiration?

—Posted by David Kiefaber

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS