Huggies ads capture babies' crapping faces | Adweek
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Huggies ads capture babies' crapping faces

Huggies4 copy

Ogilvy Brazil gets down to the nitty-gritty of diaper advertising with Huggies print ads showing babies giving their most determined pooping faces. The copy reads, simply, "Anytime. Anywhere." The charming lad (or perhaps lass?) shown here is far and away the most charismatic of the bunch. See the others here. The photos were apparently gathered from Flickr-using parents, whose offspring now will never forgive them. UPDATE: As pointed out in comments, it looks like these ads are scam.

—Posted by Tim Nudd

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