HowStuffWorks not too concerned with why | Adweek HowStuffWorks not too concerned with why | Adweek
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HowStuffWorks not too concerned with why

Who: HowStuffWorks.com and ad agency Preston Kelly. What: A new ad in which a convertible falls from an airplane and four foolhardy skydivers then parachute out of the car. Where: Hopefully above a sparsely populated area. It looks flat, so it might be Kansas. How: Quite compellingly, though I could do without the "quirky" soundtrack. Why: Who cares?! That's the takeaway from the skydiving ad above, and the spot below, starring Aaron "Wheelz" Fotheringham, the first person to complete a backflip in a wheelchair. The campaign urges you to "Keep asking." But focus on the how, not the why. And for God's sake don't take your eyes off the sky!

—Posted by David Gianatasio

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