How would you like your YouTube ads, sir? | Adweek How would you like your YouTube ads, sir? | Adweek
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How would you like your YouTube ads, sir?

User-choice

Realizing its current ad-window setup sucks, YouTube has decided to give viewers a choice: ads before a video starts, or ads as it plays. Decisions, decisions. This is all part of the process of "constantly testing a wide range of options to find the right advertising format for the right content," and YouTube feels that "giving users a say in the process helps our efforts." If they had normal users, I would agree. Soliciting feedback and even original content from the proles is all part of good marketing these days, and YouTube owes its existence to the videos people upload there. A fun exercise would be to entertain suggestions written in the style of people who comment on YouTube videos. Perhaps being called a "faget" several hundred times would inspire them to come up with some more options.

—Posted by David Kiefaber

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Topics: Kiefaber, Youtube
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