How would you define dandruff? | Adweek How would you define dandruff? | Adweek
Advertisement

How would you define dandruff?

Head_and_shoulders Fortunately, we’ve never had to spend that much time pondering dandruff, but if you work for the Advertising Standards Authority in the U.K. you’ve had dandruff on the mind lately, if not the head. The ASA nixed two ads for Procter & Gamble’s Head & Shoulders until they were changed—over what a proper definition of eradicating dandruff is. Text on the screen during the ads says that the shampoo gets rid of “100% visible flakes with regular use” but the problem is that P&G was going with a rather loose interpretation: those dandruff flakes “visible to another person from a distance of two feet” according to a story on the BBC Web site. The ASA countered, using bulletproof logic, that most people would define dandruff as those flakes that were “visible to them—e.g. when they were styling their hair in a mirror …” Hmmm. If a dandruff flake falls on a shoulder, and no one but the afflicted is there to hear it, does it make a sound?

—Posted by Catharine P. Taylor

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS